Anyone who has taken the time to look at Twitter can not fail to be struck by its potential for humanising business and the marketing opportunities inherent therein - (FreelanceWebDev).
One thing that has surprised me though, is how little work organisations and professionals in Ireland have put into their branding there. Even those in the business of offering branding as part of their service and those who's main interface with their market IS the web, seem to fall short in this regard. When you look at the efforts kids put into the look and feel of their Bebo profiles you start to realise the increasing importance of this aspect of your presentation.
Successful look and feel branding on Twitter means you need to respect a few constraints in the layout of the pages and you should note how those change for various screen resolutions but even designing for the most common resolution currently of 1024 x 800 will have a big impact on the perception of your Twitter page.
Showing posts with label ireland. Show all posts
Showing posts with label ireland. Show all posts
Friday, May 22, 2009
Friday, May 15, 2009
Irish Email Marketing - What Not to Do
I have just been spammed at my personal email address by the popular Irish insurance website, 123.ie. I really have to wonder what goes through the minds of those involved in the production of these mailouts risking the integrity of their entire list by including addresses they shouldn't.
To the best of my knowledge, I have never given any email address to this site. The email I received was image based so did not render in my email client properly - I had to enable the images in order to discover how to unsubscribe to mailings I never actually knowingly subscribed to. This only increased my sense of privacy violation as it is likely that these image impressions are being tracked.
In any case I followed the remove instructions trusting that they will be honoured - if not, I will be sitting on the data protection regulator to address this meaningfully. I also marked the email as spam in my Gmail which hopefully will have some negative impact on future mailouts by 123.ie.
Irish email spam is relatively rare and I for one, intend to keep it that way :)
To the best of my knowledge, I have never given any email address to this site. The email I received was image based so did not render in my email client properly - I had to enable the images in order to discover how to unsubscribe to mailings I never actually knowingly subscribed to. This only increased my sense of privacy violation as it is likely that these image impressions are being tracked.
In any case I followed the remove instructions trusting that they will be honoured - if not, I will be sitting on the data protection regulator to address this meaningfully. I also marked the email as spam in my Gmail which hopefully will have some negative impact on future mailouts by 123.ie.
Irish email spam is relatively rare and I for one, intend to keep it that way :)
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